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The Data Economy, Reimagined for Practicality

“Doubt Delivered” – WhatsApp Data Privacy Campaign

Football season always brings an array of exciting and thought-provoking TV ads, usually selling consumers the newest beverage or cell phone plan. Data privacy is not often a center of focus for these advertisements. However, WhatsApp introduced this topic in its first U.S. ad campaign, “Doubt Delivered,” during the AFC Championship Game.

In the video, a mailman delivers packages and letters that have been opened. The receivers are upset that their privacy has been breached, and he explains that sending unencrypted text messages is the same as sending mail opened for everyone to read. WhatsApp employs end-to-end encryption, meaning messages sent via the app remain private even to the service provider. 

This analogy can also be applied to data sharing across all industries. Without private data sharing, data owners’ sensitive data is left vulnerable to attacks or misuse from both data users and outside parties during collaboration. Similar to WhatsApp, TripleBlind facilitates one-way encryption, which allows all attributes of the data to be used without the possibility of reconstruction or re-identification while only allowing the data to be used for its intended purpose. TripleBlind’s software-only solution never sees the data, and no raw data leaves the data owner’s firewall.

Peer-to-peer data collaboration, no raw data leaves the owners firewall

Privately sharing and commercializing intellectual property allows companies to garner better data analysis and ensure compliance with all data privacy regulations around the world. Because like the video says, privacy is important!

To learn more about how your company can unlock private data sharing via TripleBlind’s solution, contact us to schedule a free demo at

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AI Summit New York

During AI Summit New York, Riddhiman Das, CEO of TripleBlind, sat down with Ben Wodecki, reporter for AI Business, for a quick chat about the future of data sharing as hundreds of new data privacy regulations emerge, the use of AI in healthcare, and the importance of TripleBlind

We’ve all seen countless articles about data breaches that seemingly happen every few weeks and likely have been a victim of it ourselves. Yet, technology exists that not only protects this data but allows for global collaboration. Companies can reap the benefits of using the data without ever putting it in a pint of compromise and this can be easily done via TripleBlind’s solution. TripleBlind supports all cloud platforms and unlocks the intellectual property value of data, while preserving privacy and enforcing compliance with HIPAA and GDPR.

For example, innovation in healthcare will require private entities and healthcare providers to work closely with data. When it comes to training a model, many people don’t realize that the data used to train the model needs to be kept private to protect the patient’s privacy. TripleBlind keeps the training data private and secure and still usable for training. But it also protects the algorithm it created from leaking patient data or anything about the intellectual property of the algorithm. Plus, accuracy is never sacrificed for privacy – TripleBlind offers the best of both worlds. 

Now, these algorithms can be licensed around the world and remain encrypted without fear of IP leakage or theft – this is just one of our novel inventions. 

Stay tuned for more exciting developments in healthcare and fintech in 2022!

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