Hazmat Hero

Another Clean Room Announcement That Feels More Like Hype Than Substance

You can’t swing a hazmat suit without hitting yet another announcement about a new Data Clean Room offering. I hope these solutions provide value for enterprise customers, but I personally remain skeptical. Beyond the buzzword bingo, I don’t see any evidence that these approaches are anything more than complex encryption schemes for multiple parties. Somewhere personal data may get exposed when an analysis is computed on temporarily decrypted data. And does the “data clean room” have carpet or tile flooring? 🤣

“This ground-breaking solution bridges the gaps faced by other clean room solutions by combining native identity data and ML-powered graph capabilities with extensive integrations across the media and marketing world including linear and connected TV providers and the walled-gardens. It enables multiple organizations and internal teams to bring data together for joint analytics, media activation, and marketing measurement.” – Neustar

But this is just my first impression, you can read the whole 14 June 2022 article in Martech Series here and draw your own conclusions.

Gaming Hero

Did You Know That Your Video Gaming Avatar is a Privacy-Preserving Technology?

Like a lot of other folks, I have been an intermittent video gamer over the years. Either with my kids or with long time friends. In lots of games like Minecraft and Fortnite you have tons of avatar options. Until just recently, I always thought of this merely in terms of the fun and entertainment value. But a recent news story by Jim McManus in The New Stack made me realize for the first time that my avatar – and everyone else’s avatar – is actually a privacy enhancing technology. Privacy technology is about more than tokenization, data hashing, data masking and homomorphic encryption!

McManus wrote: “I talked with jin (@dankvr) one of the first members of The Open Metaverse Interoperability Group (OMI), which is focused on “bridging virtual worlds by designing and promoting protocols for identity, social graphs, inventory, and more.” Jin is pseudonymous, meaning that he hasn’t revealed his real identity online. This, it turns out, is an important characteristic of the open metaverse. “Pseudonymous work will be big in the virtual economy, avatars are inherently a privacy-preserving technology…’ said Jin.“

This according to a 14 June 2022 article by Jim McManus in The New Stack, you can read the whole article here.

Money Laundering hero

Transatlantic Pact to Put up Cash Prizes for the best PET Solution to Money Laundering

I’ve always felt that AML anti-money laundering has fantastic potential as a Privacy Enhancing Technology use case. But it never seemed to me quite easy to get all the right players in Finserv to jump through all the right hoops to make it work. However, with the US and UK governments now jointly leading the charge, AML PET solutions could go from blue sky to the real world by next year.

“‘The U.K.’s National Data Strategy outlines the promise of PETs in enabling trustworthy data access. PETs have the potential to facilitate new forms of data collaboration to tackle the harms of money laundering, while protecting citizens’ privacy,’ said Julia Lopez, U.K. minister for media, data and digital infrastructure at the Department for Digital, Culture, Media and Sport.

For this reason, the U.S. and the U.K. are organizing prize challenges, where participants will develop ‘state-of-the-art privacy-preserving federating learning solutions’ that will help to tackle this problem while respecting privacy regulations.”

This according to a 16 June 2022 article on PAYMTS.COM, you can read the whole article here.